SEO (search engine optimization) is getting more and more common. Every average webmaster knows how to optimize their site to get better ranking. Shoemoney said (somewhere in the forum/post, can’t recall) that only company that has too much money/ad budget would spend $300-$500 per hour on SEO consultation. It is like a secret that everybody knows.
Some experts micro-analysed the subject (of SEO); while some people prefer to keep it simple. And obvious I’m the latter one, and encourage everyone to be the same. Why over-analyse it to make everything more complicated? (except if you are paid to write a blog entry about it everyday, *wink)
To make the simple things simpler, let’s define the technique of SEO in one sentence. SEO (the context here) as in ‘getting your pages/site rank high in search engine‘.
Here’s mine:
“Unique, readable content with targetted keywords in title tag and many incoming links”
Here’s the best I’ve read yet (Stuntdbl.com: SEO Algorithm):
(Content + structure) x exposure x time x links = increased traffic and success
See? There’s no need to make things complicated. What’s your SEO in one sentence?
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Advokat i Oslo 10.31.06 at 7:09 pm
“Unique, readable content with targetted keywords in title tag and many incoming linksâ€
I really liked that, thats what I have been stressing to our clients, that they should rather focus on writing good quality content instead of asking me to do some magic with their site.
One thing i don’t agree upon is the fact that SEO is something everyone can perform. As you can see on the Internett, there are SEO experts and alot of Wannabe’s. I reccomend to keep away from the tips Wannabee’e give ya.
Google SEO Tips 11.01.06 at 12:58 pm
Your definitions are very good :)
But I do not agree that every average webmaster knows how to optimize their site to get better ranking. In fact as the competition is increasing day by day, and search engines constantly modify their algorithms to prevent spamming, so it is increasingly becoming difficult to get your site on the top page for your keywords.
Abhik 11.07.06 at 5:44 pm
hi, I am Abhik from DigitalPoint. Nice Blog you have with some great content.
Rizky 11.07.06 at 9:54 pm
i couldn’t agree more.
i can even say that the problem is worse for indonesian webmasters.
here we have two basic problems. the high internet cost and the lack of english language skills. these two issues prevents lots of webmaster from getting access to the latest trends and web technologies.
pity…but i kinda like this situation. less competitors for me :P
anyway, SEO/SEM for me is:
“marketing to people who really needs and actively searching for your products”
Lim CS 11.08.06 at 6:39 am
That’s a great definition too, Rizky.
Yes, I agree with you all that not everyone can do SEO well. But my point is, any average webmaster that do their research right, understand the basic principles of SEO, with time and persistence, can get their site ranks pretty good in search engine.
Thanks for all the comments, guys. Really appreciate it :)
May Ong 12.11.06 at 11:18 am
Hi there
SEO was new to me last week but because I have been attending a SEO seminar for the last 4 days in KL, I know alot about search engine optimization our websites.
The SEO expert I am learning from also confirmes the formula you have given there as Good and Applicable.
Sites requires optimization in web content, domain name, file name for pages, internal linking, external linking, and the list goes on.
Submit to top PR rank directories and wait for about 3-6 months.
May Ong
http://www.OnlineInternetMarketingTip.com
I am re-designing my website now to SEO friendly too.
Lim CS 12.12.06 at 6:09 am
May: Thanks for dropping by.
Search engine optimization is a subject can be easily undestood and get to the ‘mediocre stage’ (by understanding few principles), but really hard to get to the ‘master stage’. Constant search engine algorithm update (as mentioned above), and the lightning quick changing pace of the internet makes it really difficult to rank high consistently.
The best rule of thumb, is always, write good, no I mean, great content. That beats any sort of link building campaign or any seo compaign. :D