Google Adwords Seminar

I received emails from both Hanson Toh from Google and Chan from Exabytes about this upcoming Google Adwords Seminar on 3rd December.
It’s RM20 registration fee; free for Exabytes customers. The more attractive part is you’ll immediately get the value for money back with the RM120 Adwords coupon given.
Haven’t start an Adwords campaign before? There will […]

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Lim CS on November 29, 2007 | 1 Response 

Adwords Tips From Google

If you use Google Adwords on daily basis like me, don’t miss out this several recent posts on optimizating your campaign from the Inside Adwords Crew:
New Year’s resolution for your AdWords account
AdWords Optimization Tips: Part 1 - Assessing Your Industry and Audience
AdWords Optimization Tips: Part 2 - Assessing Your Website and Goals

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Lim CS on March 3, 2007 | Join the discussion 

A pleasant surprise

Receive a package from the postman today. Um..

Wait a minute, I never order anything from Amazon.

Oh yeah. The free book from Andrew Goodman. Nice :)

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Lim CS on February 16, 2007 | 2 Responses 

Google Adwords and Yahoo Search Marketing Handbook

If you are a regular reader of Traffick, you probably know Andrew Goodman. Or, head over to this google group : SEM 2.0, where he regularly helps out and discuss intermediate to advanced search engine marketing with other search marketers. Andrew know his stuff, probably better than anyone working in the same field.
I recently […]

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Lim CS on February 6, 2007 | 1 Response 

Ask Increseo

I am kicking start the new year by launching a free consultation service : Ask Increseo.
You can ask any questions you want. From how to climb the ladder of search engine ranking, how to outrank your competitor, to launching a successful search marketing campaign. Any questions related to search marketing and search engine optimization are […]

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Lim CS on January 2, 2007 | 1 Response 

The Google Advertising Professional Exam

I have always wanted to try out the Google Advertising Professional Exam. Today, out of the blue, I paid USD$50 and sit for the exam. There was 111 questions, which were required to answer within one and a half hour. I completed the exam within 50 minutes, and review my answers for another 30 minutes. […]

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Lim CS on November 13, 2006 | 9 Responses 

Adwords Landing Page Quality Score Update, again.

You wake up one day, and you found out a lot of your keywords are ‘inactive for search’, follow by, ‘a minimum bid of 5 to active search’. Well, you know Google Adwords team is at it again.
Well, it’s not as bad as others would thought so. As long as you are not doing arbitraging. […]

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Lim CS on November 11, 2006 | 2 Responses 

First Impression On Microsoft adCenter

I was eager to try out the adCenter after seeing many places offering the $50 coupon. I wasn’t aware that the coupon is only for U.S customer until final sign up page. Well, forget about the $50 coupon, I signed up anyway.
First Glance..
I’m a practical type of person. I normally do not RTFM until I […]

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Lim CS on November 9, 2006 | 3 Responses 

Improve Your Pay-Per-Click Campaign

I have seen many companies throwing money like nothing to pay per click advertising. Here’s few tips, briefly, on how to improve your ppc campaign effectiveness, mainly for Adwords:
1) More Emphasize On Landing Page
A lot of people simply direct their ads to their main page, or product page. This used to work but not after […]

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Lim CS on September 26, 2006 | Join the discussion