Keyword Research For Bloggers Using Long Tail Concept

Properly executed keyword research plan will help you find what are your potential readers search about, and choose what you can write about to meet their needs. Yes, that is some economic sense here, Demand (finding your potential readers’ wants) and meet it with Supply (write it so that they get what they want).

In this post I will show you step by step on how to research keywords and integrate them to your blog post title. No keyword stuffing method here, that method hurts (if you know what I mean).

Alrite, let’s start.

1. Choose Your Niche Subject, if you haven’t

This is an advice for bloggers that blog about almost everything that comes in their mind. Don’t. Choose a subject (or several subject) that you can write about.

2. Utilizing Google Adwords: Keyword Tools

There are so many keyword tools out there (overture, wordtracker, good keywords to name few), but I choose Google Keyword Tools for the below reason:
- Google has the largest database
- Show the past 12 month historical result
- Most importantly, the ability to do local targetting (under specific country)

Head to the website at: https://adwords.google.com/select/KeywordToolExternal (come’on, bookmark it!).

Once your screen loaded, select your target country (and language if needed). I’m choosing Malaysia.

Type in your subject and your results will show. (I’m using ‘Marketing’ as my subject in this example). Optionally, select “keyword popularity”.

3. Analyze the result using the Long Tail method

Short note on Long Tail (especially if you do not understand what is that) means looking at the longer, but lesser searched results. Under 80/20 rules of search, where 80% of people search for 20% of things. Using the Long Tail theory, means looking at the 80% of things that 20% of the people search for, the long tail end result. The benefits are, more targetted, more niche, and less competition.

So, there is my search result. I have clicked on the ‘Search Volume’ link to sort by volume to separate popular keywords from the less popular keywords.

First the popular keywords. This is not what we want here.

Then, the least popular keywords. Yeah, the longer tail end.

4. Choose Your Keywords and Write

Choose the keywords you can or want to write about, from the “tail end” results. Under my previous search, I’ve selected “retail marketing”, “promotional booth”, “target marketing”, “sms marketing” and “integrated marketing communications”. Google makes it fairly easy to select and download the keywords under Excel format.

Now time to write about them. As you all might have know, Google weights heavily on title. So, make sure all your keywords appear in your post title.

So there you have it. A great way to attract additional target readers as well as giving you an idea what to write when you run out of them. I hope you find this technique useful.