
It’s already happening. When? You asked. Well,
- When those websites that long dominates the search engines are gone overnite.
- When Rand and their SEOmozzers are slowly switching their company revenues from service to subscription basis. A lot professional SEOs more followed too.
- When my friend Larry, too decides not to offer SEO services anymore.
- When new websites could outrank competitors overnight.
- When this manifesto is published and agreed upon by many others.
Inspired by the cluetrain, allow me to present “The New SEO Manifesto“.
Philosophy
#1. Google is new god - obey her or else.
#2. Blackhat what? If you are doing it and not yet being penalized, congratulate yourself for another lucky day.
#3. Don’t try to beat search engines anymore. The war is over; the search engine has won.
#4. Now, put your crosshair at your visitors. They should be your utmost concern now.
Link Building
#5. Buying links are not just throwing your money in drain; it’s potentially hurting your search rankings.
#6. Less is more. 1 good (authority) links can beat 1000 average one. Nuff said.
#7. Social bookmarking websites are the new directories. But not for long.
#8. Routine is bad. Even a child could tell if you are building 10 directory links, 10 blog links, 10 social bookmarking links, 10 forum links, per month, pointing to the same sites (or worse, use the same anchor text).
#9. Random is good. Build links as you want and when you want.
#10. If a SEO consultant tells you he’ll build you links through directories, article directories, and link purchasing - RUN.
Content
#11. Making your website multi-lingual will be your best investment, beats hiring SEO any day. Just make sure it’s human work and translated by machine.
#12. Link bait, is not a luxury anymore - it’s a necessity for every websites.
#13. Content Building is old school - introducing Content Packaging.
#14. Most of the contents that could have been written - had been written. Don’t reinvent the wheel. Now put that shiny rims on it. Rewrite the contents in better way.
#15. Lists are not just good, it’s sexy.
Search Engine Friendly
#16. If your website is not search engine friendly, you are not even in the game.
#17. The key to search engine friendliness is distinctiveness of each page.
#18. Every page of your sites should have different (descriptive, and relevant) title, meta tags, contents, permalinks (URL).
#19. Sitemap is crucial. It helps your visitors and the spiders.
I’ll only have 19 for now. Let’s keep the list going! Add your ideas in the comments section below.